Restricted Trailers Return (Mobius)

Title: Restricted Trailers Return

Domenick Fraumeni - March 17, 2008 03:51 PM (GMT)

I think this is very good for studios wanting to zero in on their intended audiences:

Regal Cinemas approves Red Band Trailers again

JEFFREY ALLEN RYDELL - March 17, 2008 04:13 PM (GMT)

QUOTE (Domenick Fraumeni @ Mar 17 2008, 10:51 AM)

I think this is very good for studios wanting to zero in on their intended audiences:

Regal Cinemas approves Red Band Trailers again

Weird. When I worked for Loews up to 2001, we received (and I was aggressive about programming) red bands all the time.

Marty McKee - March 17, 2008 07:09 PM (GMT)

It has been years since I saw a red band trailer in a theater. However, red band trailers appear to have been extremely successful in selling films like SUPERBAD over the Internet, so perhaps the studios and theater owners are pulling their heads out of their rears, and actually beginning to aggressively market their products appropriately to their target audience.

I know, sounds crazy, right?

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