I'm not sure he's a "genius", but he's undeniably charismatic and the camera just loves him. Even my wife, who hates everything she's seen him in, loves him. If not Hollywood, I'm glad at least Madison Avenue has picked up on him...I expect as Bruce gets grayer and puffier, he'll find oddball advertising much more rewarding than SciFi channel drivel, and it probably does a better job of supplementing his book-writing income as well.

Me and Bruce (he's on the right) a few years ago...we both look quite different these days...