Madison Ave. Warms to Climate Change
Shops Vie for Al Gore's Alliance for Climate Protection Biz
By Matthew Creamer and Brooke Capps

Published: August 27, 2007

Not too long ago, a premier ad agency wouldn't touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue's lights on. But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore.

Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review.

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