I am a Norwegian citizen and therefor an inhabitant on the planet earth, Last night I saw the disturbing documentary " An Inconvenient Truth " with Al Gore. The message of the film has already been clear to many of us, but nevertheless it's frightening when presented in such an educational manner.

I see myself as a fairly conscientious consumer but i still fear that we are coming up short. I am married with two children, and nothing would be more painful than knowing that we had a chance to alter our future but did nothing.

Throughout the years I have seen a number of haphazard attempts to act, but none of them has had quite the impact on the public as they should. Maybe the case that they were presented by a bunch of longhaired, pot-smoking hippies had something to do with it, what do I know?

But anyway the reason for me trying to communicate this to the world ( or even better, Steve jobs at Apple ), is quite brilliant if you don't mind me saing so. I believe that if Steve Jobs runs across this idea somewhere on the web, he would really grab on to it.
So therefore it is important that this idea is forwarded to as many as possible. Let the internet do what it's supposed to do; Get good information across!

THE CONCEPT - " APPEL-TREES"

The concept is this: On Apple'soutstanding internet store, Itunes you set up the possibility to buy an "Appel-tree". This will be a non-profit project where the the income goes to funding the project itself, aside from a small handling charge. (I know that this sounds bad for a comercial enterprise, but I predict that this will really establishApple as an environmentally conscious company.)

An "Apple-tree" is an audio- and/or a video-file where (hopefully!) Al Gore will thank you for buying an "Appel-tree". He will then explain to you that by buying an "Apple-tree" you are actually buying endangered rainforests in the tropical belt around the world, wich by itself is not enough to save the world but is an important contribution. Then he will give you a new tip with every purchase of an "Apple-tree", of what you can do yourself to give the earth the upper hand in the battle against oblivion. There are several enterprises today that are planting or protecting the rainforest, so Apple would mainly be the front-end marketing arm.

I predict that with your Apple's impact in society, and how the conscintous consumers want to participate; this would be a way of getting controll over the situation. In the near future people would meet at work, in school, in the neigbourhood to compare the number of trees they have "planted".

This is good brand-building. Apple will make even more, while you are saving the planet.

Now, doesn't that soud cool?

Dag Skaug

It depends, are you a longhaired, pot-smoking hippie? :lol: :Y: :good:

Hey, I got a haircut a couple days ago! :lol: :Y: :good: