It's amazing how cool it's become to be green.http://blogs.wsj.com/washwire/2006/07/06/w...-warms-to-gore/July 6, 2006, 3:36 pm
Wal-Mart Warms to Al GoreFormer Vice President and environmental activist Al Gore is planning to address Wal-Mart Stores Inc. executives next week at the retailer’s quarterly conference on sustainability, part of the company’s recent efforts to become an environmental leader, a Wal-Mart spokesman confirmed.
Gore will speak on global warming, the subject of his recently released documentary “An Inconvenient Truth.” The conference is an outgrowth of Wal-Mart’s mission, outlined by Chief Executive Lee Scott last November, to minimize its negative impact on the environment. At the time, Wal-Mart committed to, among other things, reduce energy use in its stores, improve the fuel efficiency of its truck fleet and substantially cut down on solid waste produced by its stores.
Wal-Mart has seized on the issue of sustainability in an effort to bolster positive public relations at a time when its various business practices have been heavily criticized, from its worker pay and health benefits to its effect on smaller retailers. Still, the company has attempted to make changes. For example, it outfitted its trucks with an alternative power unit that uses 90% less fuel than its engines do while idling. The company created 14 internal networks to explore and implement more environmentally sound business practices. The 14 groups, made up of both Wal-Mart executives and outside experts, focus on different business areas, including operations and logistics, food and agriculture, textiles, global greenhouse gas and jewelry and mining.
Called the sustainable value network, the groups meet individually throughout the year. They also hold their own conferences. Last month, for instance, Wal-Mart held a two-day conference on sustainability and textiles. It brought together Wal-Mart executives, environmental consultants and members of nonprofit groups to discuss issues surrounding organic textiles, including certification and standards. Next week’s meeting, held at the company’s home office in Bentonville, Ark., is one of four where all the company’s internal groups working on sustainability issues get together to discuss progress, stumbling blocks and other issues.